WESTLAKE VILLAGE, CA – Pindler & Pindler, the luxury designer fabrics manufacturer, has selected Talbot Design Group, Inc. to redesign its website from the ground up.
Westlake Village-based graphic design and marketing agency Talbot Design Group won the account after a two-month review process at the beginning of the year. The value of the deal and names of the other agencies competing for the account were not disclosed. “We are honored to be working with one of the finest fabric companies in the world and are thrilled at the opportunity to change and grow their existing online presence,” said GayLyn Talbot, founder of Talbot Design, “this is a very prestigious account.”
Coming out with fresh, vibrant and diversified fabrics and trims, and a new category of eco-friendly fabrics, Pindler & Pindler wanted a brand identity update beginning with a new website to support their thriving business and development department. “An online presence that reflects the quality of the brand is important in the luxury space,” Ms. Talbot said.
Talbot Design’s creative approach was to develop a website design with smooth and fluid navigation, while emphasizing the client’s exclusive Hearst Castle and Newport Mansions collections. The three month project has resulted in a site that reveals Pindler’s exquisite new brand by portraying exclusivity, beauty and elegance with a timeless appeal using fabric detail “glamour” shots. The website is designed to appear similar to an art piece, while showcasing Pindler’s high end designer fabrics targeted to professional interior designers. It has been well received in the industry with easy navigation features like “collections at-a-glance” that allows an entire collection to be quickly referenced, and using Flash to incorporate inspiration photos that morph into final fabric design. It is live and can be viewed at www.pindler.com.
Talbot Design, a greater LA-based graphic design firm, is celebrating its 22nd year in business. The agency delivers graphic design solutions including logos, branding, packaging, print and web to a diversified clientele that includes a number of upscale brands such as K-Swiss, The Kama Sutra Company, and CapriMD, and food and consumer products accounts Panda Restaurant Group, Frutstix and Crustacean Restaurant in Beverly Hills. They can be reached at (805) 494-0066 or online at www.talbotdesign.com.