FREQUENT CHINESE IS A FUN WAY TO FULFILLMENT |

FREQUENT CHINESE IS A FUN WAY TO FULFILLMENT

WESTLAKE VILLAGE, CA – Talbot Design Group of Westlake Village has recently produced the new in-store campaign for Panda Express positioning them as the “fun” way to do Chinese. The “Be fulfilled” campaign, currently in-stores, incorporates the concept of “Bringing home a little Chinese,” focusing on Panda Express and the joy of take out. Talbot has developed the creative for in-store promotional pieces now being displayed in 450 stores nationwide.

This multi-layered campaign features large banners displayed in storefronts, posters, employee hats, trayliners, bags, food tags, a POP display, frequency piece and menu board. The design combines classic Chinese imagery with a bold and fresh new color palette and look for Panda Express. The campaign introduces new upscale and fun menu items, encourages guests to continue to try existing items and kicks off with a frequency program tied directly to Panda’s partner, Pepsi. Guests can pick up their “Passport to Fulfillment” (Frequency program card) at any participating Panda Express location and work their way to fulfillment with every Panda meal purchase. They can also fill out the official entry form and be entered to win a New York, New York Hotel and Casino vacation package. Promotion runs to the end of summer. Color photos and artwork available.

Talbot Design Group has been providing marketing and design services to its diverse Southern California clientele for 16 years. Talbot’s services include corporate identity, packaging, advertising, and web site development.

For more information please contact GayLyn Talbot, president of Talbot Design Group, at 805.494.0066 located at 310 N. Westlake Blvd. Suite 220, Westlake Village, CA 91362.

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